Turning furniture browsers into WhatsApp conversations.

One clear goal: more people messaging on WhatsApp.

Nilkamal Homes didn't want website traffic or page likes — they wanted real buyer conversations. The objective was simple and specific: run Meta Ads that get people to open a WhatsApp chat and ask about furniture, so the sales team could take it from there.

That single objective shaped everything — the campaign structure, the creatives, and how success was measured.

Four campaigns, each built around a different buying trigger.

• Mega Monsoon Sale A seasonal discount push (60% OFF) aimed at quick, high-intent inquiries during the monsoon sale window.
• Sofa Fest Leads A category-specific campaign built entirely around sofas — the highest-reach campaign of the four.
• Dining Leads Targeted at buyers specifically in the market for dining furniture, run in parallel to the sofa campaign.
• 50% Off Leads An ongoing discount-led campaign to keep a steady stream of conversations coming in between sale events.

630 WhatsApp conversations started, across 4 campaigns.

These numbers reflect messaging conversations initiated — people who opened a WhatsApp chat after seeing the ad. This was the metric Nilkamal Homes wanted, since their goal was conversation volume for their sales team to follow up on, not website clicks or page engagement.

Keeping the conversation cost down as the campaign matures.

The next phase focuses on creative refresh and audience expansion to bring frequency — and cost per conversation — back down, while keeping the same WhatsApp-first lead flow Nilkamal Homes relies on.